Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision of “innovation for everyone”. They believe that high-quality products built with cutting-edge technology should be made accessible to everyone.

Xiaomi create remarkable hardware, software, and Internet services for and with the help of their Mi fans based on "Human x Car x Home" in everything connecting. They incorporate their feedback into their product range, which currently includes Xiaomi, Redmi and POCO smartphones, TVs, routers, and Xiaomi Ecosystem products including smart home products, lifestyle products and other accessories.