In 1983 the first G-SHOCK was born. The brainchild of Casio engineer Kikuo Ibe, this new timepiece shattered the reputation of a watch as a fragile piece of jewellery and fused function with design to create the uniqueness that is G-SHOCK.

Ibe’s NEVER GIVE UP attitude towards his aim remains at the very core of G-SHOCK, and is the driving philosophy of the brand. Pushing forward with leading innovation and forward-thinking technological advancement, today G-SHOCK timepieces are equipped with solar power, GPS and Bluetooth technologies and Radio Control to name just a few.

This drive to continue to create and innovate is embodied in the metal MR-G range, which despite having been first introduced 20 years ago, is still at the very forefront of watch design and technological advancements, in addition to the AIR, LAND and SEA and MT-G collections, which each test the boundaries of watchmaking possibilities in their own uniquely-developed and purpose-built ways.