From the first meeting between founders Jon and Rou back in 2019, sustainability has been at the core of FacePlant. The goal wasn't to build a sustainable sunglasses brand but to build the most sustainable sunglasses brand out there. This wasn't an easy task in this industry, where virgin plastic and questionable business ethics are rife. Sure, we could have cut corners and turned a blind eye here and there, but that isn't us, and that isn't what we are about. FacePlant is also about having fun, being out there amongst nature enjoying every aspect of this beautiful planet we have been gifted. Sustainability doesn't have to be boring.