At Benefit Cosmetics, we believe that laughter is the best cosmetic. We're not only in the make up business… we're in the feel good business. Why? Because when we are laughing and having fun, that’s when we are at our most beautiful.

In 1976, twin sisters Jean & Jane Ford opened their first beauty shop in San Francisco. Thanks to their playful vision of beauty, powered by laughter and fun, they pioneered a true cosmetic revolution. Today, Benefit is known worldwide for its feel-good products and services. We are the #1 Brow Brand Worldwide in over 50 countries and continue to look for new ways to put a smile on your face!